In 2023, the musician launched his own sports management venture called Rimas Sports, in partnership with Rimas Entertainment execs Noah Assad and Jonathan Miranda. Rimas said it will oversee marketing, brand relations, and other services, working to “expand his portfolio as an athlete, businessman and philanthropist” according to ESPN.
Throughout his career, Bad Bunny has been a huge supporter of sports so much to the fact that he has even participated in several appearances himself. The Reggaeton star appeared in WWE several times including at WrestleMania, Royal Rumble, and Backlash.
He’s even made several references to sports in his music (translated from Spanish), “Never made a goal, but I have Cristianos (Cristiano Rolando) praying to Messi,” he sings on “Tu No Vive Asi.”
On “Teléfono Nuevo” he sings (translated from Spanish), “Like Kobe in the Square Garden, I’ll put 61 on you, may god take care of you.”
Bad Bunny is referencing the legendary 2009 game when the late Kobe Bryant scored 61 points against the Knicks at Madison Square Garden. At the time, Kobe set a record for the most points scored by a visitor at the Garden.
