Two-time Olympic gold medalist Jewell Loyd announced that she would join Project B, the new women’s basketball league that is expected to begin in Europe and Asia in November 2026.
Loyd announced her decision on social media on Tuesday, a day after former WNBA MVP Jonquel Jones said she’d play in the fledgling league that offers players high salaries and an equity stake. Loyd helped the Las Vegas Aces win their third championship in four seasons, coming off the bench for the first time in her career. She has now won three WNBA titles.
“Every step forward in this game is an investment in what’s possible. I believe in where women’s basketball is headed, and the worldwide momentum is real,” Loyd said. “I’m excited to help shape what comes next for the next generation.”
Jones said on social media that she was excited to “be able to continue to play against the best players in the world, play with the best players in the world and be able to see new parts of the world.”
“Jonquel and Jewell represent Project B’s core principles of elite talent, global impact and leadership beyond the court,” Project B chief basketball officer Alana Beard told the AP. “They’ve both defined excellence in their own way and now they’re redefining what’s possible for players and fans around the world. Having them as partners and owners reinforces everything we’re building.”
The pair joined WNBA All-Stars Nneka Ogwumike and Alyssa Thomas in the new league.
The 32-year-old Loyd has spent the last two offseasons playing for Unrivaled in its inaugural season last year. She will be back this January in the 3-on-3 league that also features many other top WNBA players. Project B and Unrivaled will have overlapping dates going forward.
“We’re confident with what we’ve built in collaboration with our athletes, partners and investors,” Unrivaled president Alex Bazzell said in a statement. “We remain consistent in our approach to pay players competitively, provide a meaningful stake in the business and keep them home year-round.”
Project B will have 66 players divided into six teams. Each player will receive a larger salary than those currently offered by the WNBA. They also are expected to be higher than those at Unrivaled.
While the financial specifics haven’t been disclosed, the potential of more lucrative compensation comes at an important moment for women’s professional basketball. As interest in the sport has soared in recent years, the WNBA and players union are locked in tense negotiations over a new collective bargaining agreement, with much of the dispute centered on salary and revenue sharing.
Project B plans to play the inaugural season through April 2027. That would not interfere with the typical WNBA calendar.
