The release of the Angel Reese 1 (AR1) signature shoe in Big Kids’ sizes marks a significant product extension within the WNBA star’s partnership with Reebok. The expansion, which includes the Paradise Pink, Black, and Ftwr White colorway, targets the youth demographic and highlights the continued commercial success of the Chicago Sky forward.

Reese’s WNBA Status and Commercial Context

Angel Reese, now completing her second season in the WNBA with the Chicago Sky, is one of a limited number of players in the league’s history to secure a signature shoe deal. The initial adult launch of the AR1, which included colorways like “Diamond Dust,” “Mebounds,” and “Receipts Ready,” sold out on the Reebok website within minutes of its September 2025 debut, according to reports. This commercial performance resulted in Reese becoming the fastest player in two decades to receive a signature shoe, an achievement noted by Reebok Head of Basketball Jide Osifeso, first reported by ANDSCAPE.

The AR1’s release represents a major step in Reebok’s return to the basketball market, with the brand positioning Reese as a central figure in its strategy. Yahoo Sports reported Reebok CEO Todd Krinsky previously called Reese “a provocative disruptor” and moved the signature shoe’s launch timeline up a year to capitalize on her momentum.

Product Details and Youth Market Strategy

Reese’s alignment with Reebok and the emphasis on youth sizes directly addresses the visibility of WNBA athletes as cultural figures. The product strategy recognizes that WNBA players, including Reese, are viewed as role models by children. This demographic is increasingly targeted by brands seeking to connect with the next generation of consumers through highly visible athletes.

The AR1 line, designed to embody Reese’s “style, story, and stamp on the game,” according to the athlete, is built for both on-court performance and off-court style. The shoe’s release in smaller sizes leverages Reese’s prominent public profile to drive consumer interest across multiple age brackets. The commercial outcome of this youth-focused expansion is expected to reinforce the professional and cultural footprint of the WNBA star.